Item: Hello Kitty Merch Match
Rating: 82
Author: Dinsun

Our Expert Score

82/100

Hello Kitty Merch Match is an adorable and highly polished match-3 puzzle game that successfully targets both Sanrio superfans and casual puzzle lovers. The game loop—matching items to earn coins, which are then used to build out Hello Kitty's boutique—is incredibly satisfying. The art style is predictably 'Kawaii,' with vibrant pastels and expressive animations for the characters. It feels like a premium product, not a cheap tie-in.

While the match-3 mechanics are standard, the 'Shop Decoration' element provides a strong sense of ownership and creativity. Seeing characters like My Melody and Kuromi visit your shop to buy the 'merch' you've unlocked is a delightful detail. The difficulty is gentle, making it a great stress-reliever. It’s a cozy, wholesome experience that manages to be addictive without the aggressive monetization found in other puzzle giants.

Dinsun reviewed on: Fri Feb 27 2026

The Game

Available on: iPhone, iPad, iPod

6740388983

Free📅4+★4.7 139 reviews

Author : Applibot Inc.

Pubish Date : Wed May 21 2025

Last Update Date : Sun Jan 25 2026

Support Languages : English, French, German, Italian, Japanese, Korean, Portuguese, Simplified Chinese, Spanish, Traditional Chinese

Genres :

Version 7.0.0Sun Jan 25 2026

- New Theme
- Adjusted how Super Shooting Stars work
Requires iOS 13.0 or later. Compatible with iPhone, iPad, and iPod touch.
Discover over 1,000 different types of Hello Kitty And Friends merch in this brand-new game!
Collect both retro and current merch by finding and tapping the same three merch in this easy-to-play puzzle game!
Find adorable merch in this fun puzzle game!
●Character Merch
Hello Kitty / Cinnamoroll / Pompompurin / Chococat / Pochacco / KUROMI / U・SA・HA・NA / Kerokerokeroppi / My Melody / GUDETAMA / Tuxedosam / Hangyodon / Little Twin Stars / PATTY&JIMMY / MARRONCREAM / BAD BADTZ-MARU / MINNANOTĀBŌ / Dear Daniel / WISH ME MELL / MY SWEET PIANO / AHIRUNOPEKKLE / CHEERY CHUMS / GOROPIKADON / NORANEKOLAND / THE VAUDEVILLE DUO / RURURUGAKUEN / Cogimyun / COROCOROKURIRIN / BONBONRIBBON / KIRIMICHAN. / Marumofubiyori / StrawberryKing / nya・ni・nyu・nye・nyon / OSARUNOMONKICHI
●Puzzle Game
Find and tap three of the same merch from within a huge pile!
With no complicated rules, this simple and fun puzzle game can be enjoyed straight away by players of all ages.
Clear each level to find a chance to discover new merch!
●Your Own Collection
Merch that has appeared in the puzzle game portion of the game will be added to your collection screen!
From retro merch to the latest merch, all merch appearing in this game is real Hello Kitty And Friends merch, digitized.
View your collected merch in 3D, spin them around, and check them out via the official websites too!
●March
Watch the merch you’ve collected from puzzles march across the home screen in a cute parade!
Customize the march with your favorite merch.
●Themes
Customize your home screen with designs featuring your favorite characters.
Have fun making your home screen your own with kawaii illustrations and other cute adjustments!

In-Game Events

SPECIAL EVENT

Get a Pompompurin Theme!

2025 Sanrio character ranking #1 Celebration

To celebrate Pompompurin’s 1st-place finish in the 2025 Sanrio character ranking, you can get a Theme as a gift!

Starts: 1/29/2026Ends: 3/1/2026

Ratings & Reviews

4.7 out of 5 with 139 Counts

★★★★★

Age Rating 4+

Hello Kitty Merch Match is a delightful match-3 puzzle game where you help Hello Kitty manage her very own boutique. Solve challenging levels to unlock new merchandise, interact with fan-favorite Sanrio characters, and design a shop that reflects your style. It’s a cozy, colorful journey perfect for fans of all ages.