KIDS is an experience that is hard to categorize but impossible to forget. It’s an experimental project about crowds—how they move, how they follow, and how they exclude. The minimalist black-and-white art style is striking, making every interaction feel like you're playing through a living piece of graphic design.
There is no 'losing' in KIDS. You simply interact with the masses, pushing them down holes, making them walk in circles, or watching them flow like water. It’s short, taking only about 15-30 minutes to complete, but it leaves you thinking about social dynamics long after you put your phone down. It’s less of a game and more of a playable poem.
Available on: iPhone, iPad, iPod
Version 1.2.0Mon Aug 11 2025
bug fixes
KIDS allows you to move with and against crowds until everyone is gone.
KIDS is a short interactive animation drawn by Michael Frei and coded by Mario von Rickenbach, their second collaboration after the award-winning project PLUG & PLAY.
Play time: between 15 – 30 minutes. Works on all iOS devices newer than 2015.
Requires iOS 13.0 or later. Compatible with iPhone, iPad, and iPod touch.KIDS allows you to move with and against crowds until everyone is gone.
KIDS is a short interactive animation drawn by Michael Frei and coded by Mario von Rickenbach, their second collaboration after the award-winning project PLUG & PLAY.
Play time: between 15 – 30 minutes. Works on all iOS devices newer than 2015.
















KIDS is a short, hand-drawn animation-based game that explores the behavior of crowds. Developed by Michael Frei and Mario von Rickenbach, the game invites you to interact with large groups of characters in abstract environments. Push them, follow them, or lead them—KIDS is a meditative and slightly surreal look at social influence.
Unique hand-drawn art style
Experimental physics-based movement
Thought-provoking social commentary
Short, immersive experience
Tap and drag to influence the direction of the crowd. Look for the character that stands out or the one that everyone is following to trigger the next scene.
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KIDS is a short experience, typically taking about 20 minutes to complete from start to finish.