The Run: Interactive Film is a masterclass in the FMV (Full Motion Video) genre. While many interactive movies feel like a series of disjointed clips, The Run flows with the intensity of a big-budget Hollywood thriller. The acting is surprisingly grounded, and the stakes feel immediate because the 'choice' windows are brief, forcing you to rely on your gut instinct.
What sets this apart is the 'Silent Choice' mechanic—the idea that inaction is a valid path. I spent hours replaying scenes just to see how the butterfly effect altered the finale. It’s not just a movie; it’s a living story where your morality and reaction time are the primary controllers. It’s easily one of the most immersive experiences on the App Store this year.
Available on: iPhone, iPad, iPod
Version 1.6Thu Dec 18 2025
- Store localisation update.
Requires iOS 13.0 or later. Compatible with iPhone, iPad, and iPod touch.An interactive horror-thriller. A famous fitness influencer must fight for survival when she's hunted by killers. Your decisions determine whether she lives or dies.
Zanna Hendricks is a world-famous fitness influencer. To celebrate reaching another career milestone, she has come to a remote running trail in the picturesque mountains of Northern Italy.
Zanna hides a traumatic past behind her steely façade & a couple of kilometres into her run, she is attacked by a group of masked killers. They relentlessly hunt Zanna across the landscape as her morning run becomes a run for her life.
The viewer must consistently make decisions that determine Zanna's survival. The choices you make are worth life, death & beyond.
This interactive horror-thriller game features:
- Choice-based mechanics including 20 unique deaths and 5 endings.
- Two game modes:
Timed Choices: A more immersive, pressured experience.
Paused Choices: For group play / audience participation during live streams.
- A graphic Story Map of all possible narrative branches. These branches unlock as the player progresses through the pool of 3 hours of filmed content.
Renowned acting talent, including Roxanne McKee (Game Of Thrones), George Blagden (Vikings), Jamie Ward (His Dark Materials), as well as icons of Italian cinema Dario Argento (director of Suspiria) and Franco Nero (Django).
Paul Raschid - the writer-director, is one of the world's most prolific creatives in the FMV game format. His other titles include: The Complex, Hello Stranger, The Gallery and Five Dates.
The Run is a Benacus Entertainment production in association with RNF Productions. Their feature film credits include Double Down South, St Agatha, Walden & Dead Money.
















The Run is an interactive FMV thriller. You follow a courier who accidentally comes into possession of a dangerous secret. Unlike a traditional movie, you are in control: the film pauses and you must choose a direction, action, or dialogue line. Your choices lead to vastly different paths and multiple unique endings. Every playthrough is a new story.
Full-length live-action movie with high production value
Branching narrative with 7 major endings
Tense, time-limited decision windows
Seamless video transitions for immersive flow
Sometimes, doing nothing is a choice. Letting the timer run out in the alley scene leads to a stealthy escape you can't get by tapping, opening a completely different story branch.
Make choices by tapping the screen within the time limit. Watch the story unfold in 4K video based on your actions. Use the scene selector to explore different paths after your first completion.
There are 7 major endings and dozens of minor variations depending on your choices.