What in Hell is Bad? Origin is a bold entry into the otome genre, blending heavy narrative storytelling with real-time tower defense combat. It’s definitely targeted at a mature audience, as it leans heavily into its 'sinful' theme with suggestive content and a cast of demon lords representing the seven deadly sins. The character designs are the main draw here—they are incredibly polished and fit the 'handsome devil' trope perfectly. Each character is fully voiced, which adds a lot of immersion to the Secret Club interactions and the story beats.
The tower defense gameplay is surprisingly competent, though it often feels like a secondary system to the gacha and relationship-building. You place your demons on a grid to fend off waves of angels, and while the early stages are easy, it does require some strategy in the later 'Hell' levels. It’s a polarizing game; if you enjoy dark fantasy romance and aren't bothered by the mature themes, the high-quality production values make it worth a look. However, the progression can feel gated by the need to pull higher-grade (L-grade) characters.
Available on: iPhone, iPad, iPod
Version 1.9.8Mon Feb 09 2026
- Celebrate Valentine’s Day with exclusive event!
- L-grade NEW character "Satan(Cat)" Chance-Up Summon
- New Evolution Reward available for "Satan(Selfie)"
- Bug fixed
Touch, move, and leave traces.
"God disappeared one day, and all the blame is on Hell."
"God disappeared one day, and all the blame is on Solomon."
"God disappeared one day, and all the blame is on Heaven."
One day after God disappeared, Hell and Heaven, and you, Solomon's descendant were swept up by the eternal war of Armaggedon with misunderstandings against each other…!
The devils of the Seven Deadly Sins (greed, wrath, sloth, envy, gluttony, pride, lust) and the 72 devils who are their vassals but each rule over their own regions as nobles.
And the 3 Seraphim that hate them.
He who possesses you, the descendant of Solomon who was God's favorite,
Will obtain God's powers and completely end the strife between Hell and Heaven that lasted for eternity.
A tale of devils and angels built on a solid magical setting based on the Keys of Solomon!
Countless devils and demons trying to posses you, the descendant of Solomon, and become king.
The final temptation, where the fate of all universes depends on who is crowned king, begins now.
=====================
-A fully voiced main story with a super voice actor crew
-My characters that you can touch, scratch, and stroke for real
-Illustrations of world class quality
-Over 100 stories, over 100 stages
-It is not scary! Cute and adorable battle illustrations
And many more stories and devils are waiting for you.
Requires iOS 15.0 or later. Compatible with iPhone, iPad, and iPod touch.Touch, move, and leave traces.
"God disappeared one day, and all the blame is on Hell."
"God disappeared one day, and all the blame is on Solomon."
"God disappeared one day, and all the blame is on Heaven."
One day after God disappeared, Hell and Heaven, and you, Solomon's descendant were swept up by the eternal war of Armaggedon with misunderstandings against each other…!
The devils of the Seven Deadly Sins (greed, wrath, sloth, envy, gluttony, pride, lust) and the 72 devils who are their vassals but each rule over their own regions as nobles.
And the 3 Seraphim that hate them.
He who possesses you, the descendant of Solomon who was God's favorite,
Will obtain God's powers and completely end the strife between Hell and Heaven that lasted for eternity.
A tale of devils and angels built on a solid magical setting based on the Keys of Solomon!
Countless devils and demons trying to posses you, the descendant of Solomon, and become king.
The final temptation, where the fate of all universes depends on who is crowned king, begins now.
=====================
-A fully voiced main story with a super voice actor crew
-My characters that you can touch, scratch, and stroke for real
-Illustrations of world class quality
-Over 100 stories, over 100 stages
-It is not scary! Cute and adorable battle illustrations
And many more stories and devils are waiting for you.












What in Hell is Bad? Origin is an immersive otome strategy game where players act as the descendant of Solomon. You must navigate a war between Heaven and Hell by forming pacts with seven alluring demon lords. The game features real-time tower defense combat, interactive touch mechanics to grow closer to companions, and a deep story filled with fully voiced scenes and mature dark fantasy themes.
Real-time tower defense combat
Mature otome narrative with 7 major devil lords
Interactive touch and intimacy systems
Fully voiced characters and high-quality illustrations
Strategic gacha-based team building
Each demon has a specific role (tank, DPS, support). Place your heavy hitters near the choke points and use your Solomon powers to heal or buff units during the heat of battle. Upgrading your L-grade demons is vital for clearing later chapters.
Outside of combat, you can interact with your unlocked demons in the 'Secret Club.' Using touch mechanics increases your intimacy levels, which unlocks exclusive voiced story content and power upgrades for the demons.
The game contains mature themes and is rated for adult audiences due to suggestive content and violence.